# Dolby Laboratories — Portfolio

Re-designed Dolby.com's consumer and professional websites, distilling them into twelve annotated templates still in-use by Dolby today.

## Project Details

| Aspect | Details |
|--------|---------|
| **Client** | Dolby Laboratories |
| **Team** | Valtech |
| **Role** | Technical Content Strategist |
| **Duration** | April 2020 (4 weeks) |
| **Website** | [dolby.com](https://www.dolby.com/) |

## Challenge

At the end of 2020, Dolby Labs had amassed a CMS of thousands of pages of complex, seemingly disparate content they couldn't possibly update themselves. Within that collection, Dolby was maintaining what were effectively two separate websites: one for casual consumers, and one for technical folks. Dolby Labs recruited Valtech to re-organize and migrate all of their domains to the Sitecore engine.

## Task

As Lead Content Strategist on the Dolby Labs re-design with a 2 week deadline:

- Audit the Dolby Labs consumer and technical websites, and propose up to 12 page types to classify thousands of web pages
- Onboard to Sitecore's CMS, familiarize with hundreds of design components built for Dolby by developers
- Build interactive prototypes of the 12 proposed page types in Sitecore
- Pitch the vision for Dolby.com to their marketing leadership and lay out a migration plan

## Results

- Migrated Dolby Labs and converted thousands of webpages to fit 12 page templates within 3 months
- Visual designs, layouts, and themes retained by Dolby Labs **for over 4 years and counting**
- Dolby automated the launch of new domains (Dolby.io, Dolby Experiential)

## Takeaways

Given the right vantage point, even an immense enterprise-grade ecosystem like Dolby Labs can be deconstructed. Auditing under tight constraints forces you to look past the fluff and see the function of a web page for what it is.